Noelani Hawaii

Objective: to re-design the existing Shopify website for Noelani Hawaii, in order to reflect the re-branding of the client’s beach & lifestyle boutique and jewelry line. The client requested a website that would allow them to showcase their stunning designs, display recent social media posts, and make it easier for customers to shop online.

Client Overview: Noelani Hawaii is a lifestyle boutique located in the heart of Haleiwa on the North Shore of Oahu. This vibrant, feminine space attracts locals and visitors alike as they shop for clothing, beautiful bohemian crystal jewelry, beachwear, and sweet gifts.

Highlights: A mobile-friendly design was essential, since their Instagram feed directs a lot of traffic to the website. Users needed to be able to get from a product photo on social media to purchasing on the website with the fewest number of steps. We focused on beautiful imagery to highlight their in-house jewelry line Noelani Designs, clear navigation and call-to-action buttons to provide guidance to shoppers, and buying incentives via the popup newsletter subscription window. We also focused on optimizing the website for search engines (SEO) in order to attract international shoppers and tourists who might not already be aware of the boutique.

Features: responsive design, MailChimp integration, popup newsletter, blog, top notification banner, currency switcher, product “quick view” feature, product recommendations, SEO

Additional Customization: custom page layouts, automated integration of blog and product content for homepage modules, Japanese language pages, custom Gem Guide popup for shopper education, social media feed integration.

• E-commerce
• Email Marketing
• HTML/CSS
• Responsive Design (Mobile-Friendly)
• SEO
• Shopify
• Social Media Marketing