- January 30, 2018
Objective: to upgrade an e-commerce website for a reversible surf bikini brand in order to accommodate international growth and multiple points-of-sale.
Client Overview: Nai’a Bikinis is an Oahu-based bikini brand that needed to migrate from their original e-commerce site to a more versatile platform that would allow them to expand their reach and increase sales. They also needed a rebrand in order to launch their new collection, including logos, business cards, hang tags, professional photography, email marketing, and social media marketing.
Highlights: The main slider showcases some of the beautiful lifestyle images from the photo shoot. “Quicklinks” on the homepage provide a visual alternative to the standard navigation for important product categories. The migration to Shopify’s e-commerce platform allows the client to easily manage inventory, shipping, and taxes, and to accept backorders when stock is low. Shopify also allows the client to sell their product from a physical point-of-sale in addition to their webstore. The social media feed on the homepage shows the latest images from Instagram.
Features: responsive design, image galleries for individual products, live social media feed, contact form, newsletter integration, top-bar callout, lifestyle and product photography, search engine optimization (SEO)
Additional Customization: content development, custom layout for homepage and internal pages, ongoing email and social media marketing, graphic design and branding services.
- Copywriting/Content Management
- Email Marketing
- Responsive Design (Mobile-Friendly)
- Social Media Marketing